‘Michigan Minds,’ a new podcast and video series, brings faculty expertise to a broad audience
Public Engagement & Impact
Michigan Minds is a new media opportunity in line with President Schlissel’s public engagement goals: to increase the impact of our faculty on society through works outside the academy, and to increase the public’s appreciation of the value of a great research university.
The short-form podcast makes accessible the breadth and depth of U-M’s faculty and research expertise. The concise, thorough analysis provides unique perspectives on issues of public interest and gives U-M’s leading researchers more visibility.
The first Michigan Minds episode features timely thoughts by Ford School professor Edie Goldenberg, who discusses how to motivate young voters and talks about the origins of the Big Ten Voting Challenge. More episodes will be featured on a weekly basis during the academic year.
“We generate such great knowledge on a broad array of topics and I’m excited to have the opportunity to speak on my own area of expertise to a broad audience,” said Cliff Lampe, a School of Information professor featured in Episode 2. “Making university knowledge accessible needs to employ multiple channels and podcasting is a strong one because people can come to it at their convenience. We have lots of great dissemination channels as academics, including classes and published research, but those venues are limited in their reach. We have an obligation as a public university to think of ways that we can bring our knowledge to the public.”
Michigan Minds will leverage U-M’s primary social media properties — Twitter, Facebook, LinkedIn, and Instagram — and will be hosted on the Public Engagement & Impact website. You can also download it from the major podcast publishers — Apple Podcasts, Google Play, SoundCloud, and Spotify.
Follow the series, and other public engagement news, on social media under #UMichImpact